Vladan Joler

Vladan Joler (b. 1977, Novi Sad) is an artist, researcher, and Associate Professor at the University of Novi Sad, Serbia, where he chairs the New Media Department at the Academy of Arts. He is co-founder of the SHARE Foundation and director of SHARE Lab, a research and data investigation lab exploring algorithmic transparency, digital labor exploitation, and the invisible infrastructures of networked technologies. His practice combines data investigation, critical cartography, and large-scale visualization to map the material, human, and environmental costs of contemporary technological systems. His project Anatomy of an AI System (2018, with Kate Crawford), an anatomical map detailing the full chain of human labor, data extraction, and planetary resources required to build and operate a single Amazon Echo, is in the permanent collections of MoMA New York and the V&A London. Calculating Empires: A Genealogy of Technology and Power, 1500–2025 (2023, with Kate Crawford), a 24-meter elliptical fresco tracking the entanglement of technology and power from early capitalism to AI, premiered at Fondazione Prada, Milan, and won the Silver Lion at the 2025 Venice Biennale of Architecture and the 2024 S+T+ARTS Grand Prize for Artistic Exploration. His New Extractivism (2020) traces interconnections between data harvesting and resource exploitation, and has been shown at Ars Electronica, the 13th Gwangju Biennale, and Aksioma Ljubljana. He is currently Visiting Professor at John Cabot University, Rome. Homepage: joler.org

Selected Bibliography
Crawford, Kate, and Vladan Joler. Anatomy of an AI System: The Amazon Echo as an Anatomical Map of Human Labor, Data and Planetary Resources. AI Now Institute and SHARE Lab, 2018.
Crawford, Kate, and Vladan Joler. Calculating Empires: A Genealogy of Technology and Power, 1500–2025. Installation and research project, 2023.
Joler, Vladan. New Extractivism. Animated film, map, and essay, 2020.